For this project, I wanted to rebrand Arlo Hotel located in Chicago, IL. My idea statement for Arlo was, “To Express Yourself, and Embrace Comfort.” This rebrand was meant to show that Arlo provides a warm and welcoming place where guests can find comfort, familiarity, and a sense of belonging while staying in an elegant space away from home. I designed this brand by showing elements that reflect self-expression, comfort, and modernity.
Skills: Logo design, Concepting, Illustration, Typography, Web design layout, Branding, Menu DesignSoftware: InDesign, Illustrator, Photoshop
- Student Work -
